Competitors — Real estate ecosystem

The least contested of the three, because everybody else is fighting over property search and nobody is covering the businesses around a transaction.

Internal. Not linked, not indexed. Names competitors and states plainly where they are beating us.

4winning

2level

4losing

40%of contested areas won

Where we stand. We win on measurement, data breadth and being free. We lose on audience, reviews, relationships and editorial presence, all of which are earned over time and none of which can be built in a week. The strategy that follows is to lead with the thing nobody else has and be patient about the rest.

Zillow / Realtor.com / Redfin Not our fight

Property search, total. Listings, estimates, national brand, budgets we cannot approach.

where	verdict	why
Property search	LOSING	Completely. We concede it on the page, which is the only credible thing to do.
The ecosystem around a sale	WINNING	303 businesses across eight segments. There is no listing feed for a lawn crew, so nobody has assembled this.

HAR / ABoR agent finders The associations

Official directories with membership verification.

where	verdict	why
Agent coverage	LEVEL	They have every member; we have every agent we could find. Comparable.
Quality signal	WINNING	Membership is not a quality signal. We publish a measured one.
Trust	LOSING	An association directory carries weight ours does not, and will for a long time.

Angi / Thumbtack / HomeAdvisor The lead marketplaces

National trades marketplaces with real lead-gen machinery.

where	verdict	why
Trade coverage	LEVEL	They have more trades. Ours are local and verified against two sources.
Business model	WINNING	Pay-to-play lead auctions that local trades widely resent. Free listing is a genuinely better offer.
Lead volume	LOSING	They generate actual leads at scale. We generate a listing. Not the same product.

Individual brokerage sites The segment itself

Local relationships, IDX feeds, agent bios.

where	verdict	why
Web quality	WINNING	Agents average 62.3 - the worst of all eight segments and twenty points behind the lenders. That is the whole opening.
Relationships	LOSING	Every one of them knows more people in this county than we do.